About Me

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I have 20+ years experience in Home Furnishings and Interior Design, specializing in Kitchen and Bath Design since '01. I work for Bilotta Kitchens in the A&D Building on East 58th Street in the Mid-town Manhattan. I have a passion for learning and love the opportunity to collaberate on projects of all sizes. My strengths in the field begin with my design background, use of color and texture to bring interest to a room, spatial relationships, organizational skills, innovation, decisiveness, and planning. I have had the thrilling experience of helping hundreds...?maybe thousands of people with their projects, and what I love is it never gets boring, and no two are ever the same. Thanks for reading.

Tuesday, April 27, 2010

Kitchen and Bath Remodeling on the BIG Upswing in 2010


Being in this business for so long now, it's become easy to recognize trends in the business, certainly among product and  over the past two years, the undeniable slump the home remodeling industry has been in. Sunday when I listened to an interview of Kermit Baker,the American Institute of Architects’s chief economist as well as senior research fellow at the Joint Center for Housing Studies (JCHS) at Harvard University, my recent personal observations were confirmed. The remodleing industry is poised to experience a huge resurgence in business, and the primary focus of homeowners has returned to kitchens and bathrooms.
Mr. Baker mentioned in his interview with Maria Bartoromo of NBC News, that the home remodeling industry is now a $250 billion a year industry, still smaller than at it's peak but lager than the housing market at this time. He went on to say that 6-8 months ago homeowners were investing in siding, roofing, and windows, all retrofits and upgrades that offer immediate benefit in the reduction of home heating costs and/or energy efficiency.

This past November General Electric debuted the GE GeoSpring(TM) hybrid the first heat pump water heater to be ENERGY STAR(R) rated. Remember the commercial during the Olympic Games with the snow monkey lounging in their hot spring...this catchy advertising that has brought consumers in asking directly for the new technology. The GeoSpring promises to reduce energy expenses up to 62% and safe up to $320 annually on energy bills (in tests conducted by the Department of Energy), it was also awarded a Best of What's New Award by Popular Science.
According to Mr. Baker, the AIA has indications that nationally approximately 25% of remodels today incorporate some type of Green or renewable product technology. This growing trend is a very positive indication, since often green products require a larger initial investment than traditional building materials.

With the spring flowers came a rush of traffic to the kitchen showrooms around New York City and surrounding suburbs, like everyone else,  MCKB has been enjoying a spike in traffic. Once shoppers are in it's of course up to the designers and the showroom staff to gain the homeowners confidence and an opportunity to earn the business, but there is a willingness to spend that we haven't seen in about two years. Competition is fierce, homeowners are savvy and out looking for the best overall value: quality of product and workmanship are paramount. Its par for the course now that a prospective client will come in with a list, a sort of "walking tour" of NYC showrooms they are visiting on the same day and they will have a bag of literature to add my contribution to. The key for me is how to stay on the top of the pile.

Yesterday, I was with a couple in Garden City, Long Island. They were taking the first steps towards a kitchen remodel, we met in their home for the survey, and  I was retained for the project. The homeowners, who interviewed me in my showroom three times before inviting me into their home, made it clear they had been to every reputable shop in the city, hit all the big brand names and decided after two years on the browsing tour to work with myself and MCKB. I don't have to tell you how exciting that is as a designer.

One of the perks of the turnaround in the remodeling  market  is a byproduct of its roots in the correction in the housing industry.  Homeowners are remodeling to enjoy and stay in their homes, not to flip for quick cash and move on. This means projects have more a personal aspect, the materials chosen are of a better quality and the entire process is more thoughtful and yielding better results. People are obviously willing to invest more in a home they are committed to remaining in for 5+ years, so bring on the glass counter tops, inset and high end frameless cabinetry, exotic engineered wood veneers, and energy efficient appliances.

Wednesday, April 14, 2010

Social Media Gets Personal to a NYC Kitchen Designer

Part of this journey in business today is understanding that staying "current" isn't enough, you have to try to be ten steps ahead of what is current and throw out constraints of old narrowly defined roles, they just don't apply anymore. I will never again just be a Kitchen Designer thanks to Facebook, Twitter, blogging, LinkedIn, Slideshare, etc. Along with my co-Bloggers and Twitterparts, I am a writer, an advisor, a researcher, and a student of life, and on my best day: a conduit for what's about to be the latest thing, and when possible the eyes and ears to tell interested followers what pratfalls to avoid. It's up to all of us individually to to share all this with our audience in a fun colorful way, or lose you.
Staying completely "on topic" isn't always easy, the personal stuff does leak in, after all these outlets make it so easy to link posts. It's important to be careful if your goal is driving business not to play out life's drama in a self-indulgent way. When things are working the right way some of these associations do leave the web and become "business personal" and vice versa. As for the recent online debates over how intimate Twitters and status updates should become, I think it's okay to take some personal causes to your followers...but treat it like selling Girl Scout Cookies at work, it's not a condition of the relationship. If you are on Twitter, Facebook and LinkedIn you're inviting people to "write on your wall". In truth, I rarely write on anyone's wall unless you are a close friend.
For the record: I personally cringed when LinkedIn asked me to add my marital status to my profile.

When I entered this arena, a complete novice, not totally sure what it would do or what I would say; I was friended in some stroke of luck by Paul Anater, a Kitchen Designer from St. Petersburg, Florida. Paul's has incredible style and smooth delivery, he shares of his personal as well as his business story in a way that is engaging and thought provoking. He's an example of being in control of one's own self-growth and at the same time been a magnanimous rallier of the troops. Paul, with Charlie Kondek and Brizo was instrumental in assembling a group of writers/designers this past winter at an opportunity Brizo created to reveal the latest designs and futuristic technology they are bringing to life. We bonded as a group and became the Blogger19, there is a bustling fan page on Facebook, and if you want to keep up on the latest in Home Design it's a great place to check out. The energy of Paul and the other members has defined the network as an intimate useful open resource for all of us as we each develop our own niche on the social networking map.
Paul is one of those people whose hand is out to help and involve others in the good stuff he has going on, he has infectious energy and enthusiasm. In addition to the many other roles, he is a trainer now for Google and is at KBIS this week demonstrating their design program: SketchUp, he's is a great example of what we are here to drive and I encourage you to explore and follow Paul's Blog. Wishing Paul and the rest of the Blogger19, as well as Brizo a great week at KBIS 2010.










Tuesday, April 6, 2010

Diary of a New NYC Kitchen Designer

I have spent the last 9 years making my living as a kitchen and bath designer in the "Greater NYC" area...mainly Northern New Jersey and NYC, but occasionally in Connecticut, Delaware, Virginia, New York State, and even a project or two in Vermont, Georgia, Florida, South Carolina and Texas. Business for me has always been good to the point I never gave "job security" too much thought, I just gave my job my all and was rewarded with repeat business.
To go back in time, I had only accidentally "happened" into kitchen design. My background in home furnishings and interior design had put me in the right spot at the right time, just after the break up of my marriage. I was noticed by a store manager in a Home Depot as I raided his wall paper department. I was on my way to a client appointment and looking for materials. I was busy with my own project but also fielding questions from his customers. He liked my style and ability to juggle the task at hand while catering to many demanding my advice and guidance. He approached me and simply said "I need you here in my store."

And so it was done, I went back for an interview and then spent the next 6 months self training on his floor. John hired me in at a living wage, which was a huge relief. I never wore an "in training" button, I pushed myself hard, and I spent the first year running around like a mad woman satisfying customers, I was dedicated. I would finish my shift at 8pm and then head home to tuck my kids into bed. When they were asleep, I would sneak back to Home Depot to work on the 20-20 design program so it became like breathing to use it, I'd crawl into bed around 4am, and then start all over 3 hours later with the kids. I'd wake up in the morning calculating imaginary counter tops in square inches and costing them in various materials. In that first year, I hadn't seen the inside of the employee break room five times, and as I cruised through each day, I would chant in my head: "I'm gonna get fired, I'm gonna get fired", smiling all the way, because as hard as it was, it was the most fun!

While my mantra was my way of self-motivating, I also thought it was possible I could be fired, after all everyone is replaceable. And every kitchen designer stubs reputation along the way, we're only human after all.

One day my department manager took me aside about my sales. Anthony told me I was on track to be the top sales specialist in the country. I was taken aback, speechless, and for the first time in a year, I felt the tension leave my shoulders. I knew I was going to make it, and my pay scale began to reflect my success, I was given huge creative control over my projects and my time. I did kitchens for people in the entertainment business and major league sports players, and was respected throughout the company for the business I had built. I called depot my home in one form or another until November 2007.

In 2007, I began working for a small home improvement company that was striving for bigger and better, I was offered a very desirable compensation package to join his firm. The owner had worked for The Bil-Ray Group, a large scale remodeling company, and he aspired to have the same or better for himself. He concentrated on company growth and dedicated resources towards branding, lead generation and fleet expansion. I had my hands full trying to keep the clients happy, and deciphering the contracts. As summer and fall 2008 dished out increasingly terrible economic news which was compounded by the crisis in the panic stricken banking industry, this already unstable company was snagged by the undertow and dragged out to sea.

Leaving me, a self supporting single mom creative type, contemplating the next step for me and my family in the face of what seemed the worst times, with skyrocketing unemployment numbers and the friends telling me that things couldn't have blown up worse out there and no signs it was getting better soon.

Downsizing the year before had been a huge stroke of good fortune. My kids and I had previously been out numbered by our bathrooms, and it occurred to me this was way out of balance. Now, with much less to manage, I took a look at my situation at hand, and decided that the economy had given me permission to slow down and enjoy the children I had been working so hard to provide for. We cut back on the non-essentials, and we biked and swam all summer long, I forecasted my budget and how long I could survive, and tried to keep it real for the girls without causing them to have my worries. With no cabinets to haul, I let our big SUV go, and let my 10 year old pick out the family car: a Beetle convertible.

I networked and researched, and stayed in contact with clients of the failed business I had worked for. I did my best to see they got what they had paid for, and then offered of myself and my services beyond that. I established my own LLC, built my website, and made tough decisions. I stood with a friend,  a Cancer Survivor, battling the disease since she was 10 years old and again now. She has all my support, and in exchange I get great advice from her unique perspective.

January-February 2010, was crunch time for employment, I pulled out all the stops, and after one month of all nighters on Monster and LinkedIn Career pages,as well as pounding the actual pavement, I had four viable offers in my field. This was great news, and I think a sign of the turning times. I had applied beyond the scope of my field, and while I had interest and opportunity in other areas, the offers in the construction field were a relief and gift. With my children, I made the bold decision to become a full time commuter and chase my dream in NYC daily.

So, like so many others in the wake of the new economy, I am working harder, taking on some additional risk, willing to reinvent myself, push to new limits, and make a little less for a while, all to be on the up escalator once again. My new showroom is the Manhattan Center for Kitchen and Bath , an upscale and simply elegant design center, with experienced, helpful, and friendly staff, operating at the highest ethical and quality standards. It was a huge pleasure to join their ranks, and I will be chronicling my experiences and adventures in and around the city, the trends and the business direction.
Now that you have a little background, and a few of the characters, I hope you will join me.





Wednesday, March 17, 2010

Art in Your Kitchen- Fused Glass Backsplashes


As a designer/multi-tasker I have to admit, I have been known to let my attention wander. If something peaks my curiosity, I have been known to drop everything and pursue!

Last week I was contacted by a woman, not a kitchen client, not even a potential...a backsplash only inquiry. She was very passionate about a glass backsplash she had seen in a New York City Showroom. She was in love, enthralled, and stumped! The owner of the showroom would share no information about it, or how to get it. So she had launched a campaign to find it on her own.

Not only did i feel for her plight but she was so excited, she got me wrapped up in her fervor too. Google hadn't been easy for her since she was not from an architecture or design field and the kitchen lingo wasn't on the tip of her fingers.

So in the middle of last weeks storm that never seemed to end, I set out on the train in search of this jewel she described. Albeit I was drenched, I did find the place, and beheld her prize backsplash. It was beautiful. But, I had to admit, I felt no more love from the gentleman in the showroom than she did, so I did no sleuthing. I gave it a quick look, took mental images, and went home to Google myself.

Along the way I came across a company whose product I felt I had to share. I happened upon these folks who do such amazing work, I think it needs to be recognized! Tom and Saundra Snyder, of Charlotte NC, have a studio and design center in Pineville NC There work is detailed and precise, and completely custom.
Saundra is a renowned Watercolor Artist, who will custom design and render your project and then combines her talents with Tom's glass cutting skills to achieve a completely personal and unique piece of art for your home.
They do more than just Backsplashes, the will do wall hangings, home accessories, serving pieces, I dare say anything you can dream up. And a quick look through their online portfolio quickly dispels any thought that they have a theme to their work. Aside from Glass being the medium they work in, their style will range from contemporary abstract, contemporary geometric, landscape, still life to portrait.
I am always looking for new, unusual elements to incorporate into my designs, glass adds life to architecture and design in many ways, by allowing light to pass through, and also in its natural resemblance to water. It is a natural compliment to tile and
I would imagine that use of glass allows an opportunity to incorporate recycled material into the project, and I would encourage you to contact Tom and saundra for more information on their Art Glass works.
When I called my inquiring client back, she was so pleased with the information and the link she has promised to follow up with me when her project is complete, and likewise i will share those images with you!

Thursday, February 11, 2010

Fashion Week a la Brizo-Jason Wu


Brizo, the high end designer division of Delta Faucet Company, the household name in faucets, is assembling a team of Bloggers and designers from all over the country,to meet in NYC for Fashion Week. Its's startling and flattering all at once, and an unexpexcted treat to get to see and meet the people who bring us our props, what we recommend and sell to the public everyday.
Brizo has built in a natural highlight to our trip, in between the Product Training Session, that helps us match their products to our customers, and the other activities, we'll attend the Fashion Show of acclaimed designer Jason Wu who designs a product line for Brizo, as well as Michelle Obama's inaugural gown, and a stunning couture line.

Mother nature has challenged almost all coming to NY with delays and flight cancellations as she pounded the east coast all day yesterday with weather ranging from blizzard conditions to hail. Living 25 minutes from NYC, I can tell you we have 10" of snow and there was hardly a moment all day thet we didn't have something white and wet falling on us.
But today, with sun out, and flights coming in, plans are back, on a slightly adjusted schedule, and the anticipation is even more heightened as we'll fit just as much learning and fun into a slightly shortened amount of time.
Looking forward to it all, and sharing it here!

Tuesday, February 2, 2010

Garbage Disposals, Batch Feed vs. Continuous Feed

The first kitchen I ever had a part in the technical design of, was my own, it was the start of the love affair I have with well designed kitchens. I thought I was going to have fun with the window treatments, and the dining table, after all, interior design was my field. Boy was I wrong, it was the appliances that charmed my socks off! Looking back, I did things in that kitchen that I will never do again, without a sign off of course!



One appliance that had me on the fence was a garbage disposal. I hadn't grown up with one, but had managed to feed nearly an entire set of cutlery to one in an apartment I had in college. So even though the designer was recommending I install one, I was skeptical. True also is that I was looking at the sweet plump fingers on my baby's hands, and the thought of her reaching in at the wrong moment, well it made me squeeze my eyes shut real fast!



When I caught my breath the designer gave me a little lesson in batch feed vs. continuous. Most people have continuous feed disposers with the black plastic flaps that give way to the food as it slides through the opening. This type usually has a switch on the backsplash or countertop that you simply flip as you are feeding the unit, it can run this way at any time, and if you drop a knife or spoon it's going in! I know it's a longshot but as a young mom, I could just envision my for year old son chucking his Thomas the Tank Engine down to here the cool noise, and well the possibilities of his retrieval method was of most concern.



What my kitchen designer recommended was what they call a Batch Feed Disposal. It has a plug that covers the opening but allows water to pass through it, the plug must be in and turned for the power to run to the unit. therefore there is zero risk of little fingers intruding on the blades, and it only slows down the feed process slightly, and just enough that you have very little risk of losing cutlery or jewelry or any of the other fun stuff that slips by.

I took his advice, and bought the Kitchen Aid Batch Feed Disposal. I was so happy for the convenience and peace of mind it offered, and I recommend the very same unit to my clients today. Batch feeds are made by many manufacturers and they all work fairly the same way.

As with all disposers, the recommendation is that you use cold running water and do put bones down. It's generally thought that this does the best job of preventing grease from buuilding up and clogging the waste line. Check with your town before installing one, as not all municipalities allow them, and if you are on a septic system check into the special enzyme treatments to assist in the decomposition of the food matter.

Friday, January 29, 2010

How Do I Choose a Good Contractor?

Choosing a contractor is not often easy, and many times fear of commitment holds homeowners back. One of the best ways to find a good reputable contractor you can trust is to ask friends and neighbors for referrals. It's even ok to stop at an ongoing job, but be careful to stay out of the way and speak directly with the homeowner. For the most part people are flattered that you noticed their project and they are proud to show off what they are having done. Strike up a pleasant conversation and you may even be invited back to see the progress.

The remodeling industry is frought with nightmare stories, so it's also important to be able to weed out the truth, the homeowner may have had a bad experience yes, but it's possible that it had nothing to do with the contractor.
One of the most daunting things about remodeling is the cost overrun factor. If you ask a neighbor who just had their kitchen remodeled and they exclaim "my kitchen was supposed to cost $50,000, but when I was done paying for the extras it was closer to $70,000...I love my new kitchen, but I won't recommend the contractor because of how the price went up." Hmmmm, what can you make of that statement, it comes down to what were the extras? Was it that the tile, which the homeowner said went completely under the cabinets really only went two inches under them?...and now with the new cabinet layout the entire floor needed replaced, and while selecting the material, the homeowner fell in love with an exotic marble tile and thought it made sense to add radiant heat, and continue the floor to the foyer?


That's a big change, they just added work and material to include:
  1. Rip out and removal (contractors pay to dump waste) of the exisitng floor
  2. Expanded the job to the foyer not just the kitchen ($50,000)
  3. Radiant heat (will invlove either plumber or elecrtrician depending on the sysytem)
  4. Labor and material for Marble floor install (more expensive than ceramic/porcelain.

This change could easily add $10,000 to the bottom line on a job. If the homeowner was warned that uniform flooring throughout was key reusing the exisiting floor in a new layout, and advised of the costs of a potential new floor, gave the go ahead, then the contractor was completely upfront and the homeowner just has remorse over the expense. The homeowner picked beautiful natural stone and wanted warm feet, no wonder they love their kitchen! Give the contractor a break here, he was doing his job.

Now take the same floor, same homeowner, they told the contractor the tile only went under the cabinets by two inches and they wanted to replace it with marble throughout the foyer and add radiant heat since the tile was cold in the winter. The homeowner still ended up with almost $8,000 in additional flooring costs, then you would look at the allowances the contractor included for labor and material, were they enough, did they include the foyer at all?? Probably not or at too low a rate, in this case the homeowner has a right to feel upset.

Unforseen conditions and exposed code violations have to be brought up to code at the homeowners expense. If you bought Pandora's box, it's unfortunate, but it's yours. In this case, the key to a good contractor is that he helps you through the process, with the right subs, and getting the work done quickly and inspected so you can put the situation behind you and your mind at ease.


Remember if you told your contractor your entire wishlist and that you wanted to spend $50,000 on your kitchen, you have to carefully read the contract that everything you want is included at your number. Full disclosure is they key to an honorable home improvement contractor. Ask for a list of what is not included in the job, or what is covered by an allowance, how much is it, and can you go to any store? What good is a $750 allowance for an Exterior French Door, when the least expensive one they sell at the approved vendor is $2000? Well, it $750 worth of good, now add $1250 to your personal bottom line.

Items typically covered by an allowance only or not included:

  • flooring material
  • cabinetry upgrades (premium woods, finishes, drawer glides, plywood const.)
  • faucets
  • appliances
  • specialty windows
  • exterior doors
  • exotic granite

Remember it IS reasonable for the contractor to cover these items by allowances, after all, you don't want to have the cost of Blue Bahai Granite built in to your kitchen when what you want is a Blue Sapphire or Blue Opal. If you know the stone you want ahead of time, you can ask that it is specifically included in the contract to avoid questions later. When it comes to a kitchen faucet you could spend anywhere from $120.00 to $1200.00, if the contractor offers you a credit to supply your own, believe me there will be noisy days you won't want to be at your house, and they will be perfect for faucet shopping!

Three reasons not to base your decision to hire a contractor:

  1. He/she said we didn't need permits or contracts because my project just direct replacement etc.
  2. He/she looked the most professional.
  3. He/she stayed for hours going over the reasons we should hire them.

You may feel more comfortable and friendly with a contractor who doesn't want to deal with paperwork, let call it a "handshake deal", but the truth is, a contract is to protect everyone and your state has laws by which the contractor must abide. This is important for both parties, and it should clearly outline all of your project specifications, allowances etc as well as your obligations for payment and cost overruns. A well written contract can save the project for all involved. With regard to permits, allow the town to tell you they aren't needed, even if you are just upgrading from electric cooking to the evermore popular dual-fuel range, you will need a plumbing inspection. This is in your best interest to get.

It's fine and good to clean up and present well after a day on the jobsite, but when a contractor sits in your home for 2-3 hours in a pressed shirt and slacks and says "you know how I know all this, it's because I make this presentation to homeowners four times a day." Now ask yourself, if that is the case, when will he/she find time to be on my job. You are talking to a professional salesman. If he really does this schpeel that many times a day, how would he ever find time to manage or supervise your project? BEWARE.

This "contractor" who took 2 1/2 painstaking hours selling you on the reasons to sign with him/her surprises you and then jams through the paperwork so quick you don't remember what you bought. Now should now sit down and read the paperwork before your time to ask questions is up. Often under the sense of relief that the commitment is made and the process is underway, homeowners tuck the contract in a drawer, unfortunately the next time they pull it out is when they face the first unexpected add-on of something they thought was included

Lastly, online contractor referral services, they are paid for and supported by the contractors. Not all the feedback customers post remain online for your eyes to see. These services are not necessarily bad, just make sure you check references carefully. Always consult the Better Business Bureau, local trade associations, ask for references, speak with the subs if possible, meet directly with the kitchen designer and go see at least one job!

I wouldn't like to make it sound like one industry has it tougher than another, but if the landscaper scalps your hedges and they look terrible, you can still take a shower and sit down to a home cooked meal. A troubled home renovation can affect how you live for many months so take the time to make a wise choice, you will be happy you did!